6 Steps to Designing Great Tickets
by Brad Leary
Most of us are not graphic designers by trade. I, for example, have a degree in physics,
something that is almost in direct opposition to being artistic. Fortunately for those
of us who are artistically impaired, it does not take a great deal of artistic talent to
design an attractive ticket, so long as some simple guidelines are followed.
Information: Determine first what you would like to display on the ticket. It is often
helpful to write down all of the pieces of information before you begin to design the
ticket. Many of the following steps will depend on the information that you want on your
tickets. The size and layout of the ticket, for example, are determined by the amount of
information that will be used.
Logo or Image: If you want to use a logo or a specific image, this should be chosen early
in the design process. This will affect where you place your text and how much space you
will need on the ticket.
Ticket Size: The next step is picking the size of your ticket. The most common size
that we see at TicketPrinting.com is 5.5 inches by 2.125 inches. The size that you pick
will depend on the amount of information that you wish to display and the overall look
and feel that you want to achieve with the ticket.
Text Layout: As you begin to organize your information you will need to decide if
you want a landscape or profile ticket orientation. If you have many short pieces of
information then portrait might be the way to go, if you only need 5-10 lines of data with
more information per line, then landscape may be your choice. A logo, or other image,
could also determine which orientation you would like to use.
Text: As you begin to place the text on your ticket, remember that you want the
most important information to be the most visible. In most cases this will be the event
name or main focus of the ticket. This information should be placed in a larger font and
be easy to find on the ticket. It is also important that you use a font color and style
that will create contrast between the text and the background of the ticket. If the text
is lost in the background or difficult to read then it will just clutter the ticket design.
Space: Be sure and leave some space on your ticket. Space without text will add
balance to the ticket and make it more attractive. It is also important to remember to
leave space for information that could be required. If you are designing a raffle ticket,
for example, it is important to leave enough room on the stub for people to write their
contact information. Generally people require at least .25 inches to write in.
These steps, and your own creativity, should help you to design tickets for almost any event.
Remember that these tickets are a reflection of the personality of the event. They should
convey the whole message that you want your patrons to receive. Once you sit down and try
your hand at ticket design you will see how easy it can be to create an attractive ticket for
About the Author:
Brad Leary, author of 6 Steps to Designing Great Tickets, has a computer science background from Montana State University.
TicketPrinting.com is the leader in affordable online ticket printing for small-to-medium size organizations, companies, venues, non-profits, schools, associations, and clubs. Over the past 10 years, TicketPrinting.com has designed and printed millions of tickets for thousands of events, fundraisers, performances, concerts, plays, sporting events, raffles, parties and more.
TicketPrinting.com has hundreds of ticket templates – just put in your event or raffle information and we print and ship in 24 hour. Or, our Design-Your-Own ticket online tool enables you to customize your ticket.
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