|
|
Prospecting
from the book "Let's Raise Money"
by Jack Atwell
To reach your sales potential you must prospect
Here’s the best way
- Gather each member of your group, telling them in advance to bring a pen and
notebook with plenty of paper. This could be class by class or at a kickoff or could even be
done a few days before the kickoff so they get a lot of names in their prospect list.
- Explain the product you are selling and tell them to think of as many people as possible
that might purchase your product.
- Don’t let them start writing before you count down...five, four, three, two, one, BEGIN!
Make it dramatic as you count down.
- Tell them to stand up as soon as they have 20 prospects written down.
- When you have five or six people that have reached twenty - stop everyone. Have
everyone draw a line under the last name they wrote. Then give the first person that stood
with 20, a dollar bill as a prize.
- Read the winning list aloud.
- Now ask, “How many have thought of other names that you do not have on your list?”
Most will say yes.
- Give them another period of time, counting down as before, and have them stand after
they have written down ten new names. While they are writing give them some
suggestions of different categories. Neighbors, Mail Carrier, Service Attendant, Minister,
Aunts and Uncles, Mom’s and Dad’s friends, etc. Give the first person to stand up a dollar.
- Suggest they carry their lists with them and add names as they come to mind. Each
member of your group will have more confidence because they have prospects with whom
to talk. The end result is the sale of many more of your products.
Every fundraiser should start by having all the sellers make out a Prospect List of people
on whom they plan to call.
copyright © 2006 Reprinted with Permission
***********************
About the Author:
Let's Raise Money's author, Jack Atwell, with his wife Faith, raised three children and both were active in many fundraisers from a parent's perspective. In 1988 Atwell founded Annah Marketing Group, Inc., creator of the Win Win Discount Card, www.winwincards.com.
From that beginning they now create fundraising discount cards for hundreds of groups across the country as well as produce cards for other fundraising companies under their own brand name.
While drawing on his own experiences and observing thousands of fundraising volunteers and analyzing what separates the very good from the average, the contents of Let's Raise Money emerged. It is full of no nonsense tips and techniques to help the veteran and novice alike.
Editor's Note: Thanks to Jack Atwell for sharing a page from his 125 page book, Let's Raise Money. You can get more information about the book as well as a opportunity to purchase it at: http://www.letsraisemoney.com.
|
|
Editor's Picks
Fundraising Booklets
Complete "how-to-do-it" fundraising guides - Free
Online Fundraising
Chocolate Fundraising
Cookiedough Fundraising
Scratchcard Fundraising
Magazine Fundraising
Candle Fundraising
Restaurant Gift
Card Fundraising
Lollipop Fundraising
Safe Fundraising
Recommended Suppliers
Constant Contact
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!
www.constantcontact.com
eFundraising
Their proven fundraisers make money quickly and easily. Quality service and up to 90% profit. Fundraising programs for any size/type group.
www.efundraising.com
CharityCDs
100% profit selling Music CDs featuring top artists. Free shipping, 60 day final payment terms, and no risk return policy. Toll Free: 866-826-1100
www.CharityCDs.com
Funding Factory
Recycle empty printer cartridges and old cell phones for a no cost easy fundraiser. Great add-on to your existing fundraising programs.
www.fundingfactory.com
Read the Article
cMarket
An easy-to-use package of online auction products & services. Improve your fundraising results and tap into new sources of income.
www.cmarket.com
Read the Article
Recommended Books
Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
www.LetsRaiseMoney.com
Read a Free Excerpt
Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.
www.writegrantproposals.com
Read a Free Excerpt
|