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Raffle Fundraising Success Using Joint Ventures

from the book Raffle Secrets
by Chris Brisson

If you want to sell out your raffle faster than ever before, this one method will enable you to do this.

Joint ventures are the single most powerful marketing tool you can ever use. They can used to take advantage of the power of other websites or businesses to get your raffle across quickly and extremely cheaply. Most of the time, you can advertise your raffle ticket fundraiser for free in a joint venture.

A joint venture is when two or more people team up to create a marketing strategy where all parties involved benefit. The terms are negotiated and agreed upon by each party. These terms could be anything. The possibilities are limited only by the imaginations and resources of each party.

For example, you have a Mustang GT raffle and want to get the word out. Well, not everyone wants to buy a ticket for a sports car, so wouldn't it make sense to go target Mustang fans and enthusiasts?

Duh! Yes, of course!

By going creating and marketing your raffle to appeal to these types of individuals, you will have a better chance of selling tickets than by using the shotgun approach of trying to find anyone to buy tickets.

How Do You Find People Interested in Joint Ventures?

Don't over complicate the process. You can find parties interested in joint ventures by looking through the Google, Yahoo, and MSN search engines to find websites specific to your prize.

You want to find websites that have a large number of members. Remember when conducting your search that the websites that are at the top of the search engine’s list get the most traffic. If you search "Mustang forums," this will bring up thousands and thousands of websites. More traffic equals more visitors, which in turn equals more potential ticket sales.

Contacting Potential Joint Venture Partners

First contact is very important. Your first email or phone call has to make total sense and be professional. It cannot appear that you don't know what you're talking about. You don't want the email to sound like a third grader has written it, so I always recommend asking others for constructive feedback before approaching potential partners..

In your first email or phone call, you simply want to mention to them that you have a raffle coming for a (name your prize) and this may interest their subscribers. Then ask them the following question:

Can you help us out by sending out an email to your list of subscribers letting them know about our nonprofit raffle?

It's that simple? they either say yes or they say no. There are thousands of website owners that you can contact with the capability of sending a quick email to their list informing them about your raffle.

You want to CALL Them!

After your initial contact, follow up with an email thanking them for their time. In this email, you will want to provide them with more information about your raffle and the organization you are representing.


You could also send an email informing them that you left them a message on their voice mail in regards to your raffle fundraiser. You will also want to provide some information about the raffle and organization. Be sure to end the message by asking them to provide you a good time for you to contact them again.

So go to the website and contact the owner of the website by either email or telephone to let them know about your raffle ticket fundraiser.


About the Author: Chris Brisson is a leading authority in helping nonprofit organizations achieve success with their raffle fundraiser. In his recently launched ebook titled, Raffle Secrets, Chris details a step by step blueprint for starting, organizing, managing, and marketing your nonprofit raffle. To get more information please visit
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