Fundraising Ideas for the Fund Raiser

Yellow Pages
Contact Information
Free Booklets
Fundraising Classifieds
Subscribe - Free
Fundraising ideas for a fundraiser Great new fundraising ideas for your next fundraiser
New Fundraisers FUNDRAISER OF THE MONTH "Looking for more fundraising choices?"

Make sure you get all this good fundraising info every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your email address to anyone else. PERIOD!

Bookmark This Fundraiser Site
Share this Fundraising Site
Fundraising Feed Subscribe in a reader

Article Archive

Fundraising Auctions

Fundraising Calendar

Fundraising Events


Fundraising Ideas

Nonprofit Leadership

Fundraising Letters

Nonprofit Newsletters

Planned Giving


Fundraising Raffles

Fundraising Strategies



Fundraising Products, Services and Ideas

Fundraising Newsletter

Fundraising secrets, tips & hints

Turning Tickets and Invites into Low-Cost, High-Impact Marketing Tools (Case Study)

by Nancy Schwartz

I recently returned from a trip (part work, part pure play) to San Francisco. I grabbed a cable car ticket before jumping on and found myself enthralled by a strikingly effective marketing tactic The San Francisco Cable Car Collectors' Series.

Here goes:

  • The Tactic:

    My ticket featured a 1914 photo of two cable cars stopped at a famous San Francisco intersection with an overlying headline naming the cable car lines. Three small photos illustrating how the cable car system works were placed under the main photo, along with the attribution "San Francisco Cable Car Collectors' Series." So there's a series of cards, which serves as an incentive to ride the cable cars to collect them all.

    I noticed a detachable stub and, when turning the ticket over, saw that the flip side was designed to serve as a postcard.

    So, after my ticket stub was torn off, I read the educational content which enriched my ride. Later, I jotted down a few highlights from our trip, stamped the card and sent it off to my Dad, who loved it and propped it up on his kitchen counter.

  • The Four-Way Impact

    I obviously responded very positively to the piece, as did my Dad. He didn't want to give up the card when I asked for it back so I could write about it.

    Not only did the ticket serve a dual function as an ticket and an educational "brochure," it provided cable car riders with an opportunity to become collectors and provided them with a natural viral marketing opportunity (sending the postcard to friends or family).

    Absolutely brilliant and very low cost. No fee for distribution, media relations or postage. Just modest design and printing costs.

  • Putting This Approach To Work for Your Organization

    I encourage you to get busy now -- before you forget about this technique -- to figure out how to put it to use in your nonprofit. Here are some ideas:

    • Raffle tickets.
    • Special event invitations or tickets.
    • Entrance or performance tickets (this is a natural for cultural organizations).

    Remember, the card should look like a postcard you'd like to send to a friend or family member. The photograph should engage the sender and the recipient so that they read the text blurb you include on the card and want to find out more.

    Don't forget to include your web address in the blurb. It's the quickest way to drive audiences to more information on your organization.

    2002-2006 Nancy E. Schwartz. All rights reserved.


    About the Author: Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (, Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.

    Subscribe to her free e-newsletter "Getting Attention", ( and read her blog at for more insights, ideas and great tips on attracting the attention your organization deserves.
Editor's Picks

Fundraising Booklets
Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising

Recommended Suppliers

Constant Contact
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!

Recommended Books

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.
Read a Free Excerpt

Index / Subscribe Free / Contact Info / Fundraising Yellow Pages
Fundraising Newsletter / Fundraising Booklets
Fundraising Classifieds / Fundraising Links

ISSN 1530-5813 - Library of Congress, Washington DC, USA
copyright © 1996 - 2010 all rights reserved Fund$Raiser Cyberzine