Fundraising Ideas for the Fund Raiser

Yellow Pages
Contact Information
Free Booklets
Fundraising Classifieds
Subscribe - Free
Fundraising ideas for a fundraiser Great new fundraising ideas for your next fundraiser
New Fundraisers FUNDRAISER OF THE MONTH "Looking for more fundraising choices?"

Make sure you get all this good fundraising info every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your email address to anyone else. PERIOD!

Bookmark This Fundraiser Site
Share this Fundraising Site
Fundraising Feed Subscribe in a reader

Article Archive

Fundraising Auctions

Fundraising Calendar

Fundraising Events


Fundraising Ideas

Nonprofit Leadership

Fundraising Letters

Nonprofit Newsletters

Planned Giving


Fundraising Raffles

Fundraising Strategies



Fundraising Products, Services and Ideas

Fundraising Newsletter

Fundraising secrets, tips & hints

Fundraising Event Not Getting Media Coverage?
What’s Your Story?

by Deborah Zanke

Every week, there are countless fundraising events taking place across the country. Some will get decent media coverage and others will be lucky to get a mention on the “community events listing” page of the local newspaper. What’s the difference? You may think it’s size or profile of the event and that might be part of the answer but it’s not the whole story. Regardless of the size of your event/initiative, you need a solid media relations plan to maximize the chance that you’ll get coverage.

Organizers of fundraising events usually have two goals for publicity:

  1. Raise attendance/participation and therefore, money raised from the event
  2. Public awareness of the organization’s cause

To reach these goals, you will need to attract media attention before the event as well as at the event itself. Of the number of tips for engaging the media in my post titled media relations 101, the most important is having a compelling story to tell.

Find your hook

To get the media’s attention, you need to have a pitch that is newsworthy. If your media release consists of a bland description of your event along with the date and some canned quote from your executive director about how excited the organization is about it, STOP and re-craft it.

Think of the event’s impact. Look for the story behind the event. Is there someone who has benefited from your organization’s work who can tell his/her story in a compelling way? Is there something unique happening at your event this year?

For example, a non-profit where I was once employed hosted an annual run. I found out that one of our regular competitors was planing to run the event pushing his wheelchair-bound dad along the 10 kilometre course. He was doing this because he frequently told his dad about the races he entered and after his last race, his dad commented that he would love to be able to experience the rush his son got from participating in these events. As soon as I heard about this, I knew that was the story we’d pitch to the media. It was unique, touching and gave the media something to cover in advance and on race day to see how the father-son team made out.

It worked. We got some great coverage that year. The added bonus was that it made this father-son experience even more special because the two got extra attention at the event from reporters and news photographers who documented their triumph crossing the finish line.

Now, in this case, the “hook” was about the race participants—-not directly about the organization’s cause. However, with some coaching of the father-son team, along with a well-crafted release, the purpose of the event got coverage as well. The father and son became ambassadors for the cause.

No story, no coverage

Without a compelling story, a media pitch about your fundraising event falls flat. If the event is a “first-time ever”, is larger than life and very visual, involves major celebrities or big numbers, it’s easier to get coverage. If, however, your event is one of many other similar events in your community (e.g. art auction, run/walk, gala dinner etc.), finding the unique story behind your event will make it far more likely you will get the media coverage you need to meet your goals.

AddThis Social Bookmark Button
AddThis Social Bookmark Button
 Subscribe in a reader


About the Author:

Deborah Zanke runs Message Communications, a public relations consulting firm in Winnipeg, Canada. Deborah was a child welfare social worker prior to pursuing a career in public relations in the nonprofit social services sector. Now, ten years later, she is the head of her own practice, helping her nonprofit and corporate clients with communications planning, public relations and writing services. She authors a blog where she shares communications and PR tips at

Want to get more great fundraising information just like this?
Join our mailing list and we'll send you an email every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your
email address to anyone else. PERIOD!

Editor's Picks

Fundraising Booklets
Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising

Recommended Suppliers

Constant Contact
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!

Recommended Books

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.
Read a Free Excerpt

Index / Subscribe Free / Contact Info / Fundraising Yellow Pages
Fundraising Newsletter / Fundraising Booklets
Fundraising Classifieds / Fundraising Links

ISSN 1530-5813 - Library of Congress, Washington DC, USA
copyright © 1996 - 2010 all rights reserved Fund$Raiser Cyberzine