Have a Well-thought-out Procedure
Reprinted with permission from Successful Fund Raising newsletter (stevensoninc.com)
for Acknowledging Gifts
Do you have a seamless procedure in place for who’s responsible for sending thank-you letters to contributors? Is it the person who solicited the gift? Your CEO? Both? Does the size of the gift play into who signs the gift acknowledgment?
In planning your fiscal year, make a point to evaluate your gift acknowledgment process as well. In fact, explore developing a series of gift acknowledgments to a contributor, sent at specified intervals after the gift is made. For instance, a handwritten note might be sent from the solicitor within hours of receipt of a gift followed by a personalized letter from your CEO within days and, finally — perhaps 30 days later — a letter of appreciation might be sent by an employee (or employees) whose department will benefit most from the gift.
You’ll know your gift acknowledgment process is on target when you have donors saying: “I make several gifts to charities throughout the year, but none of them thank me as thoroughly and as personally as does yours.”
About the Author: This article is being reprinted from the from the Successful Fund Raising newsletter with the permission of Stevenson, Inc., PO Box 4528, Sioux City, IA 51104. Phone (712) 239-3010. Fax (712) 239-2166. Website: stevensoninc.com
Established in 1993, Stevenson, Inc. publishes six monthly nationally-acclaimed newsletters with thousands of subscribers throughout the U.S., Canada and other foreign countries. They include:
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- Special Events Galore
- The Membership Management Report
- The Volunteer Management Report
- The Major Gifts Report
- Nonprofit Communications Report
The newsletters are sold on an annual subscription basis, focus on specific aspects of nonprofit and association management and carry no advertising. Additionally, the company has published several "hands-on" manuals and special reports. To see a sample or subscribe to any of these newsletters, visit Stevenson, Inc. at stevensoninc.com.
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