How Nonprofits Can Strike Gold
by Mike Mucci
Using Golf Events
Several years ago, National Golf Foundation research
revealed that more than 35,000 fundraising golf events are
conducted each year across the United States and that these
tournaments raise more than $250 million a year for worthy
With this kind of money at stake, it is no wonder that many
nonprofit agencies are turning to golf events as the major
tool in their fund raising arsenal.
Unfortunately most nonprofit staffers, while extremely
adept at their jobs, are not seasoned golf event planners
and hiring a golf event planner can cost anywhere from
$2,000 - $10,000 dollars. That kind of money is not feasible
for most for profit businesses to spend, let alone non-
Planning and conducting a successful golf tournament is not
difficult, it simply requires a little know-how and some
Here are a few tips on how to run a golf tournament that
meets your organization's needs:
- Develop and effectively use a golf tournament committee
and define the roles of each team member:
- Designate one person to be the tournament director.
This person will be the leader and chief organizer of
- Designate a committee of others who will be in charge of
budgeting, public relations, contacting sponsors,
registering participants and volunteers, etc. Have each team
member report to the tournament director to insure a smooth
- Get Organized
- Give yourself plenty of time to plan. Start early by
finding out how many volunteers will take part and get a
firm commitment. Many private clubs allow tee times to be
booked up to six weeks in advance, so you're looking at
eight weeks of organization. Obviously, the bigger the
tournament the more time you'll need. The more time you
have, the easier your task will be.
- Select a course and play format.
- Gauge the playing ability of the participants and pick a
course to match. The last thing you want to do is book a
complicated course if the tournament will have lots of
- Golf tournaments are either played by a scramble or stroke
play format. Of the two formats, the four man scramble is
by far the most common type of format used in fund raising
- If the budget permits, engage a golf pro or known
personality to participate in the golf tournament.
- Determine the sources of income for your tournament.
Golf events provide fundraisers with an opportunity to
make several different revenue streams before, during and
after the event. There are many ways to generate revenue
from your event including:
Entry fees, sponsorships, contributions and contest fees.
- Obtain Insurance
- Insurance can be purchased to cover the prizes offered
for making a hole in one on a designated hole.
- Prizes given can be trips, cars, boats, etc. Hole in one
prizes are an excellent drawing card to the tournament and
they also add more fun and prestige to your event.
Remember, golf tournaments are a great opportunity for any
organization anywhere that needs to raise substantial funds
quickly and easily. Follow the simple rules listed above and
you will far surpass the knowledge of the average golf
planner and this is sure to move your tournament and your
organization closer to success.
About the Author:
Article by Mike Mucci of All About Golf Tournament Planning.
Their product, GOLF TOURNAMENT PLANNING eTOOLKIT, shows
anyone how to initiate, plan, organize and execute a golf event
with a simple proven step-by-step strategy.
Visit their website for more information.
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