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Book Review:
How to Produce Fabulous Fundraising Events -
Reap Remarkable Returns with Minimal Effort

by Betty Stallings & Donna McMillion


From the Preface- "This book could have been entitled Everything I Wish I had Known About Special Events Before I Agreed to be Chair! Very few people who lead fundraising events have ever been taught how to do them well. Done skillfully, events can bring your organization new money, superb pubic relations, potential new donors and volunteers, and/or serve as an opportunity to build team spirit among volunteers and staff."

Skillfully done is what your event will be if you follow the lead of this brand new book. The authors share their hard learned secrets so you can produce an event that not only will meet your financial goals, but is rewarding for all involved.

This 168 page book is really two books in one.

The first section looks at fundraising events in a generic sense. It's five sub-sections deal with guiding principles of fundraising events, choosing the right event, event volunteers, planning, budgeting, and publicizing your fundraising event, and evaluating your fundraising event.

Lots of practical tips that help inspire and motivate event chairpersons and staff. The pitfalls and the shortcuts are both covered. This book will put your fundraising event on a solid foundation so that it may flourish. Adaptable for all events.

The second section focus' tightly down on one fundraising event- The Dynamite Dinner. This a celebrity waiter/waitress community dinner that has the potential to raise substantial funds. And with the carefully laid plans and guidelines in the book, it surely will.

The six subsections to the Dynamite Dinner include: Deciding to Sponsor the Event, Selecting Event Leadership, Completing Tasks in Preparation for the Event, Managing the Evening of the Event, Following up after the Event, and Continuing the Impact of this Event.

This section has detailed checklists and forms, letters, lists, budgets criteria selection and more that the reader can adapt to their own organization or event. The authors have done their homework well. It appears every conceivable angle is covered in detail.

The 29 appendixes cover everything from job descriptions and budgets to sample invitations and guest response cards. These are obviously time tested materials that will enhance any event. The authors are writing from experience and it shows.

This is a book every nonprofit should have on its bookshelf. The book doesn't cost you to own, it pays you!

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***********************


About the Authors:

Betty Stallings, M.S.W., is an international trainer, consultant, author and keynote speaker specializing in nonprofit fund development, leadership of volunteers, and board development. She is best know for her broad-based experience in volunteering and fundraising, her humor, vitality, inspiration and practical resources. Her popular books and resources include: Getting to Yes in Fundraising, The Resource Kit for Managers of Volunteers, Training Busy Staff to Succeed with Volunteers, The 55 Minute Volunteer Management Training Series, The Volunteer Program Assessment Guide and volunteer training videos on Trends, Recruitment, Recognition and Risk Management.

Donna McMillion has 14 years' experience in nonprofit management and fundraising. She was executive director of an education foundation for nine years, and has also served as a director of nonprofit management services and director of public relations. She has organized and directed several years of Dynamite Dinners for three organizations, and consulted to others producing the event.

To order the book:

McMillion & Associates
3785 Trenery Dr
Pleasanton CA 94588
925-846-7442
mcmillion1@aol.com

Send check or money order for:

$30 for each copy of the book and disk with event forms, letters, lists, budgets, criteria selection and more.
$20 for each copy of the book alone

Plus

8.25% sales tax (CA customers only)
$5 Shipping/Handling first copy,
$2 each additional copy

Discounts available for multiple copy orders.



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