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Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line.

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

Fundraising Auctions:

Displaying the Merchandise

by Deane Brengle


In order to obtain the highest possible bid for an item you must display it as prominently and attractively as possible. The rule of thumb is the better the item looks the higher the bid. You must display something for every item in your auction.

Some items are easy to display and others take work.

Art will look best displayed using quality easels, cascading velvet backdrops, and pinpoint spotlights.

Certificates are especially tough. You only have a second or two at the most to grab your potential bidder's attention. If you just display the certificate hardly anyone will stop to read it and your bids will suffer. Try mounting a copy of the certificate on foam board and surrounding it with things that represent the experience to be had. If a certificate is for dinner at a Chinese restaurant display chopsticks, fortune cookies, the restaurant menu and perhaps a picture of a romantic couple seated at the restaurant. If it's for a round of golf display golf balls and tees, a hole flag, golf shoes, and a putter.

Grouping items can help with getting higher bids. By grouping like items you will be helping bidders to easily locate the items that they are interested in. Sports memorabilia, artwork, restaurant certificates, and celebrity memorabilia are just some of the items that lend themselves to grouping.

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Recommended Books

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

www.StepByStepFundraising.com

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

www.StepByStepFundraising.com

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
www.LetsRaiseMoney.com
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The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

www.CharityMile.com

Secrets of the Charity Auction Experts
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www.StepByStepFundraising.com

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.

www.WriteGrantProposals.com
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