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Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line.

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

Fundraising Auctions:
Cold Calling

by John & Maureen Winter


Personal contact is the best way to approach perspective donors.

Most of us do not like to "cold call," and it would surprise your committee to discover how many contacts they have without knowing it. Remind yourself how many times you have been called to contribute, buy a raffle ticket or make a donation.

In order to tap these resources, we suggest that you have every member of your committee complete an acquisition contact sheet.

On a piece of paper ask the committee to write down the names of five:

  1. Family members and their occupations

  2. Colleagues at work and their hobbies or associations

  3. Businesses you regularly frequent
Each member of the committee will instantly have 15 possible sources to contact and seek a donation without a single "cold call."

The committee will quickly realize a multitude of possible donors.

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About the Author:

Written by Maureen & John Winter of Target Funding Group who manage more than 30 charity fundraising auctions a year for organization large and small, have authored two books on charity auctions and designed a very user friendly software to accomplish all the tasks for a successful charity fundraising auction.

For more information, or to subscribe to their free monthly email newsletter, please visit their site at: http://www.charityauctionhelp.com



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Silent Auction Guide & Toolkit
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Secrets of the Charity Auction Experts
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