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Master Calendar 2001:
January Holiday and Seasonal Fundraising Ideas

by Deane Brengle

Each month we take a look at what fundraising opportunities the holidays and other seasonal events present for a future month. We then cover one event in detail.

If your group has a fundraising activity that is centered on a holiday or season
please tell us about it at

New Years Day - January 1
Martin Luther King Jr Day - January 15th
Super Bowl Sunday - January 28th

New Years Day - January 1

While I'm sure there are some groups that can fashion a profitable fundraising event for this day, most will find New Years Eve a better time for their event.

Martin Luther King Jr Day - January 15th

Although there may be possibilities to incorporate fundraising into this day, most nonprofits will not find this a good holiday for fundraising.

Super Bowl Sunday - January 28th

The Super Bowl is the granddaddy of all football games and holds a fond spot in most men's (and some women's) hearts.

For those of you choosing to hold an event tied to Super Bowl Sunday there are a lot of benefits:

  • Super Bowl Sunday is trademarked, but you can use the name without much danger of being sued or paying a royalty.
  • It has national recognition by all groups of people

Types of fundraising activities suitable for Super Bowl Sunday

  • Sub Sale

    Everybody's going to have a party, so why not take the food preparation hassle out of it for them. Some groups use the Super Bowl as an excuse to hold a Sub Sandwich fundraiser, but many of the sandwich purchasers don't even watch the Super Bowl.

  • Super Bowl Party

    A big screen TV, football, food and beer- what man wouldn't think he died and went to heaven. Seriously folks, a Super Bowl Party can be a good fundraiser that is fun too - no matter who wins the game.

    Suggestions for a Super Bowl Party-

    • TVs- big ones and the more the better. See if your local Best Buy or Circuit City will set up large screen TV's for you in exchange for advertising at the party. Hint: invite the store manager for free, it might help.

    • Food- Stadium-style food is always popular (hot dogs, nachos, Italian sausage rolls, hamburgers, Philly cheese steak sandwiches, barbecue sandwiches, pizza, buffalo wings, soft pretzels and popcorn). Serve a football shaped cake for dessert.

    • Drink- draft and bottle beer, wine, mixed drinks and soda. A martini bar is hot right now. Just make sure everything is legal, don't serve anyone underage, have a designated driver program, and get liability insurance.

    • Souvenirs- drink glasses and beer mugs, coffee mugs and t-shirts.

    • Door prizes- see what you can get local businesses to donate.

    • Raffles and Pick-a-Square Super Bowl Pools- if their legal in your area these can be a good money maker. Football and other sports memorabilia is a good idea for raffle items.

    • Cigars- When the guys get together all their bad habits come out. Sell cigars.

    • Cheerleaders- Spice up the action at halftime with a presentation by a local cheerleading group.

    • Decorations- Your local party store should have lots of decorations you can use.

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    About the Author:

    Deane Brengle writes for several free online publications that cover fundraising for small nonprofit groups. You can visit these publications and read more about fundraising in articles by him and other experts in the field at The Fund$Raiser Cyberzine, The Fundraising for Small Groups Newsletter, and Fundraising Booklets.

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