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Fundraising Idea of the Month:
Less for More

by Doug Nash


One of the major problems facing fundraisers is the sheer number of fundraisers that are competing for the same dollar. Ask around and you will hear the frustration of parents and the general pubic alike, they feel that there is an unending line of organisations asking for their money or support. There is only one tactic that you can adopt to counter this: "Do a few and do them well!"

The end result of all this modern day competition for the charity dollar is burnout. This burnout applies both to the donor, both the individual and business, and the volunteer. All groups need time to regenerate between fundraisers. Give them a breather, a rest so they can appreciate what you have accomplished. Give yourself the time to evaluate what you have done and to see if you can do it better. By asking for less of those who do give to your organisation either in time or goods, you may find that what they do give is of better value.

Gone are the days when you could have lots of little fundraisers to accomplish your financial goals, now you need to plan to have one major fundraiser for the year with no more than four supplementary fundraisers. This means you have to plan very carefully prepare very thoroughly what fundraising activities you choose to do and in what order you do them.

Less activities for more return is the goal you have to set. If donors believe that they are on a never-ending wave of fundraising they will disappear from sight never to return. By having less yet more efficient fundraisers you will find it easier, never easy, to bring aboard volunteers and donors, as they will feel better about the returns for their efforts.

Planning is the key. Better planning and preparedness will see you get where you want to go. You may find that you can achieve more by implementing the "less for more" strategy. It is not a mission impossible that is being asked of you, once you explain your "less for more" aim to all involved with your organisation you may be pleasantly surprised with the enthusiastic support you receive.

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About the Author:

Doug Nash lives in Logan City in Queensland, Australia. He has graciously consented to share a fundraising idea with us every month. Although many of the ideas aren't new, each of them has a unique flair that comes from being developed and refined half a world away from ours. Visit his web site at http://www.home.gil.com.au/~dnash/ for more fundraising ideas.



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