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Grassroots Fundraising:
Fencing

by Doug Nash


When you are the trail of raising dollars for a worthwhile and nonprofit cause you must use what ever is at your disposal for maximum return. Sometimes when you start you don't have a great deal to use. A good idea is to see what the commercial world is doing and adapting these ideas to solve your problems. This is one such idea.

Have you noticed that when you go to a sporting ground that has a major sports team, the amount of sponsorship signs that are on fences and walls? Every available piece of space is ablaze with some piece of advertising or sponsorship. If it's good enough for them then isn't good enough for you?

If you have a fence or wall in a prominent position, in eyesight a busy road or walkway then consider putting this wall or fence to actively raising the funds you need.

Do this by selling the space to one sponsor or advertiser or several sponsors or advertisers, depending on the amount of space you have at your location.

To cover the cost of the signs and painting approach a signmaker to the signs and in return allow him to have a spot where he can have his own advertisement. Alternatively you can include this cost in the amount you ask for when selling the space. Also in your costs factor in all council costs.

A little homework of finding out what is being charged in the commercial world will help you determine what you ask when approaching possible benefactors. Be bold and approach an advertising agency to sell your signage and not charge for their services. Even if they do charge this may be a better option as they will be able to better sell and ensure a constant supply of advertisers, therefore a better cash flow.

The rewards for effort in regard to this fund-raiser can be excellent.

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About the Author:

Doug Nash lives in Logan City in Queensland, Australia. He has graciously consented to share a fundraising idea with us every month. Although many of the ideas aren't new, each of them has a unique flair that comes from being developed and refined half a world away from ours. Visit his web site at http://www.home.gil.com.au/~dnash/ for more fundraising ideas.



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