Fundraising Ideas for the Fund Raiser

Home
Yellow Pages
Newsletter
Contact Information
Free Booklets
Fundraising Classifieds
Subscribe - Free
Fundraising ideas for a fundraiser Great new fundraising ideas for your next fundraiser
New Fundraisers FUNDRAISER OF THE MONTH "Looking for more fundraising choices?"

SUBSCRIBE FREE
Make sure you get all this good fundraising info every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your email address to anyone else. PERIOD!

Bookmark This Fundraiser Site
Share this Fundraising Site
Fundraising Feed Subscribe in a reader


Article Archive

Fundraising Auctions

Fundraising Calendar

Fundraising Events

Grants

Fundraising Ideas

Nonprofit Leadership

Fundraising Letters

Nonprofit Newsletters

Planned Giving

Publicity

Fundraising Raffles

Fundraising Strategies

Volunteers

General




Fundraising Products, Services and Ideas

Fundraising Newsletter

Fundraising secrets, tips & hints

Sponsors Needs Versus
Sponsorship Packages

by John Lonergan

What's the Purpose of a Sponsorship?

There are many outcomes a company can be looking for when spending their marketing funds on sponsorship. Increase brand awareness, new product placement, gaining access to potential customer contact details, and the list goes on. Therefore when a proposal hits the desk of a Marketing manager or CEO of a company, how can they honestly assess the potential value of an offer if it's already been decided what they are going to get and what it costs? Human beings are generally not instinctively creative, therefore we often process and think about what is presented, rather than automatically also consider alternatives. In order to have any chance of securing a sponsorship and making it work, you need to understand the purpose of the sponsorship in the eyes of the Sponsor.

All the W's

What, When, Why, Where and How. The "Why" should be known when you find out the purpose, but you also need to understand the other aspects of the Sponsor's needs. The timing of a sponsorship might be important to coincide with a new product launch, or for seasonal sales, so you need to understand the When aspects. What does the Sponsor want to get out of the sponsorship? You should understand what tangible evidence or outcomes they want to see, as then if you can meet or exceed these, the renewal conversation next year should be straight forward. Do they want a spreadsheet with potential customer contact details? A survey of event attendees to check brand awareness or impressions? Where the sponsorship is enacted is also important. There's no point chasing a sponsorship from a local motor mechanic for your tournament that is held interstate or overseas. Unless of course they are looking to start to franchise their brand, then it might be a good fit, but you need to find out. The How is also important. Does the Sponsor want to get involved in activities, attend events, contribute to newsletters, speak at a function.

How Much?

The main parameter of most commercial transactions is how much money the buyer has. You can create a lovely sponsorship package and create a price based on what you need, but often this bears little resemblance to the Sponsors budget or what they believe the package is worth. By understanding what the Sponsor is willing to spend in this financial year on sponsorship, and understanding the W's mentioned previously, you can create an offer that will generate a return on investment for the Sponsor. Even if they want more than you believe their sponsorship money is worth, do it anyway. Most of the effort is time and energy rather than tangible costs. In the sales industry it is proven that it costs 5x more to win a new customer than to retain an existing customer. You are selling your services to the Sponsor, so if you can get them on the hook and create a partnership, there is a much greater opportunity for you to retain and potentially increase the sponsorship in the future.

Summary

Work with the prospective Sponsor and let them be the decision maker in regard to what will help them achieve their objectives, and what they believe its worth. Then if you're able to fulfill their objectives with them, the benefits of sponsoring you are easily visible to the company and they will continue to invest in you.



AddThis Social Bookmark Button
AddThis Social Bookmark Button
 Subscribe in a reader

***********************


About the Author:

John Lonergan has played and coached indoor cricket at a representative level and understands the challenges amateur sporting teams and clubs face. With career skills in business development, contract negotiations and consulting, John has a wealth of knowledge in developing partnerships. http://SponsorNeeds.com is the result.


Article Source: EzineArticles.com



Want to get more great fundraising information just like this?
Join our mailing list and we'll send you an email every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your
email address to anyone else. PERIOD!


Editor's Picks

Fundraising Booklets
Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising



Recommended Suppliers

Constant Contact
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!

www.constantcontact.com


Recommended Books

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

www.StepByStepFundraising.com

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

www.StepByStepFundraising.com

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
www.LetsRaiseMoney.com
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

www.CharityMile.com

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

www.StepByStepFundraising.com

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.

www.WriteGrantProposals.com
Read a Free Excerpt




Index / Subscribe Free / Contact Info / Fundraising Yellow Pages
Fundraising Newsletter / Fundraising Booklets
Fundraising Classifieds / Fundraising Links


ISSN 1530-5813 - Library of Congress, Washington DC, USA
copyright © 1996 - 2010 all rights reserved Fund$Raiser Cyberzine