Cherrydale Farms, manufacturing division of Cherrydale Fundraising, is auctioning off it's candy making plant in Upper Macungie Township, PA.

The product fundraising industry is going through a shakeout during this recession. Some are going out of business, others are downsizing, and others (like Cherrydale) are restructuring.

Read all about it at: http://www.mcall.com/business/local/all-a14_5cherrydale.6895832may12,0,150683.story

Video creation platform Animoto today released Animoto for a Cause (http://animoto.com/cause), giving non-profit organizations and community activists free and unlimited access to the full range of Animoto's services, both standard and premium. Animoto is the web application that lets anyone quickly and easily create dynamic, professional-quality videos from their own photos and music. Now organizations can use the service to promote their cause online in a multitude of ways, from posting and sharing videos on websites, YouTube and social networks, to downloading them to DVD for distribution at events. Animoto for a Cause launches with more than 20 participating charities, ranging from national to regional, and applications are now being accepted from qualified organizations, groups, individuals, non-profits, and activists.

"We are extremely excited about partnering with Animoto. The program is greatly assisting Help the Children with delivering our message in a creative and professional way," says Roger Presgrove, President & CEO, Help the Children. "The videos are high-quality, and something we are very proud to share with our supporters. We sincerely appreciate Animoto for giving us an opportunity to be a part of their team."

Animoto for a Cause will donate pro accounts to organizations and people who are working toward improving their community and the world at large. Community activists, large or small non-profits, humanitarian fundraisers, and college organizations are examples of the groups Animoto is encouraging to apply. The pro package includes:

• Unlimited full-length video creations.

• Free access to Animoto's commercial music library of 300+ songs, all of which are licensed for promotional purposes.

• A call-to-action feature that links a video to an outside website, perfect for driving traffic to a site and asking for donations or volunteers.

• Unlimited DVD-quality downloads, which are more than double the resolution of standard Animoto videos. DVDs can be burned, re-sold, or played during fundraising events.

• The ability to post videos to MySpace, Facebook, YouTube, and other popular social networking sites.

• A text feature that allows relevant information and stats to be included in the video.

"Animoto is dedicated to helping any person or organization, no matter how large or small, with their cause - whether it's helping the homeless, saving the polar bears, or just getting people at your school to recycle," says Brad Jefferson, CEO and Co-founder of Animoto. "Animoto for a Cause is our gift to those people who are trying to make a difference, and we want to help empower them with a tool to reach their community in new and exciting ways. We're excited to donate our pro accounts to those who are trying to make the world a better place."

For more information about Animoto for a Cause, please visit http://animoto.com/cause.

The Nonprofit Social Networking Survey Report recently released results of the nonprofit industry's first-ever survey examining the use of social networking as a marketing and fundraising channel. Conducted earlier this year, the survey polled 978 nonprofit professionals about their organizations' use of commercial social networking sites, as well as their own hosted social networking communities.

Included in the survey highlights:

1. Among commercial social networking sites, Facebook is the most popular, with 74 percent of nonprofits maintaining a presence.

2. Four-fifths of nonprofits are committing at least one-quarter of a full-time staff person to their social networking efforts. More than half of nonprofits intend to increase social networking project staffing over the next 12 months.

3. Most organizations have not been involved in the social networking scene for too long, with 94% having used Facebook for less than two years, and 93% having used Twitter for less than one year.

4. Of those nonprofits using Facebook, only 39% had successfully raised money through Facebook, with 29% raising less than $500 in the past 12 months.

The survey also indicated that nonprofits prefer more traditional marketing tactics to promote their social networks -- prioritizing website, email lists and events. Lower in popularity but still prevalent were the use of Twitter and other social networks as marketing tools.

Get a free copy of the whole report at: http://nonprofitsocialnetworksurvey.com/