Fundraising Ideas for the Fund Raiser

Home
Yellow Pages
Newsletter
Contact Information
Free Booklets
Fundraising Classifieds
Subscribe - Free
Fundraising ideas for a fundraiser Great new fundraising ideas for your next fundraiser
New Fundraisers FUNDRAISER OF THE MONTH "Looking for more fundraising choices?"

SUBSCRIBE FREE
Make sure you get all this good fundraising info every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your email address to anyone else. PERIOD!

Bookmark This Fundraiser Site
Share this Fundraising Site
Fundraising Feed Subscribe in a reader


Article Archive

Fundraising Auctions

Fundraising Calendar

Fundraising Events

Grants

Fundraising Ideas

Nonprofit Leadership

Fundraising Letters

Nonprofit Newsletters

Planned Giving

Publicity

Fundraising Raffles

Fundraising Strategies

Volunteers

General




Fundraising Products, Services and Ideas

Fundraising Newsletter

Fundraising secrets, tips & hints

Newsletters, Part 1:
Information Vehicle or Marketing Tool?

by Tod Snodgrass


Editor's Note: The second part of this series will appear in July's issue.


Millions of companies and corporations annually distribute billions of newsletters to their customers/clients. Most deal, in whole or in part, with industry-specific issues. Many of these vendor-to-customer newsletters have been around for a decade or longer. Smart marketers have discovered that distributing a high quality newsletter can be an effective tool for reaching their target markets. Compared to other marketing mediums (TV, radio, or print media such as magazine ads), newsletters are very cost effective.

Also, a newsletter carries with it a certain legitimacy that doesn't exist with paid ads, assuming it delivers good, timely information. However, the most obvious reason that vendors create and distribute newsletters is simple: These types of publications enhance their sales effort; they provide the vendor with a vehicle they can use to disseminate important product or service information in a "non-pushy" way. Think a newsletter might fit into your marketing plans? Here is information you need to know.

Editorial Material

Securing high quality content, on a consistent basis, is one of two key challenges faced by most newsletter editors. The second hurdle is to produce a printed product that end-users actually want to read. As far as editorial material is concerned, you may want to explore the following sources:

Your own experience, expertise and education. For example, have you ever been published? Think about using material from a book, article, thesis or dissertation in your newsletter.

If you are a public speaker, you may be able to draw upon material in your possession. Perhaps you have given a talk or keynote address, delivered a speech, conducted a seminar, been a teacher or professor, etc.

Using the written or spoken word(s) of others in your field (competitors, government officials), as well as experts or gurus in your field. They may be willing to write articles for your publication, for free or for a fee.

Articles that reside in the public domain, especially on the internet.

Copyrighted work: Often the author will sign a limited release (of their material) if you provide them with appropriate attribution.

Additional sources of material include

"War stories" from your own background, your staff or sales people. Also, interview the movers and shakers in your field (regulators, local officials, politicians, newspaper or magazine reporters). People love to talk about themselves.

Material from your suppliers or customers/clients

Draw upon reference material from your trade association(s) or the local library. Timely facts, figures, surveys, polls, industry reports, analysis, commentary and expert opinion are always good standbys when everything else fails.

Contact the local college or university. Ask the professors for editorial advice.

As a last resort, you can retain a public relations firm or advertising agency to research and write the material (usually at no small cost).

Creating The Right Look

Three characteristics that most high quality newsletters share include:

  1. They don't lack for substance; most are quite information-intensive.
  2. Graphics-wise, they are pleasing to the eye
  3. Easy to read and understand: At a minimum, make sure your publication doesn't suffer from incorrect syntax, poor grammar or spelling errors.

The initial design and layout of your newsletter should be a high priority. As the old saying goes: you don't get a second chance to make a good first impression. The good news is that layouts and design ideas abound. For inspiration, look through newsletters, magazines, journals, etc. that you currently receive. Another source for design ideas are the templates included with most desktop publishing software (PageMaker, Word, etc.)

Also, try surfing the (World Wide) Web to see what others (inside and outside your industry) are doing. You may even be able to share material with (friendly) competitors in a different region of the country. Graphic designers are another option.

Design decisions include one or more of the following: logos, graphics, photos, overall page setup and layout, type styles and sizes, number of columns on a page, total number of pages in the newsletter, as well as the page size itself. Also, you need to decide on ink colors and the paper stock and you want to use: coated or uncoated, the weight of the stock, etc.

AddThis Social Bookmark Button
AddThis Social Bookmark Button
 Subscribe in a reader

***********************


About the Author:

This article was created and is copyrighted by Business Printing International.

You can get hold of them at:

Business Printing International
2464 Rue Le Charlene
Rancho Palos Verdes, CA 90275
888 303-5515 Toll Free
(310) 831-2770 LA Area
(310) 548-0845 Fax
http://www.bizprintintl.com web site
todsnodgrass@bizprintintl.com email



Want to get more great fundraising information just like this?
Join our mailing list and we'll send you an email every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your
email address to anyone else. PERIOD!


Editor's Picks

Fundraising Booklets
Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising



Recommended Suppliers

Constant Contact
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!

www.constantcontact.com


Recommended Books

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

www.StepByStepFundraising.com

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

www.StepByStepFundraising.com

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
www.LetsRaiseMoney.com
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

www.CharityMile.com

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

www.StepByStepFundraising.com

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.

www.WriteGrantProposals.com
Read a Free Excerpt




Index / Subscribe Free / Contact Info / Fundraising Yellow Pages
Fundraising Newsletter / Fundraising Booklets
Fundraising Classifieds / Fundraising Links


ISSN 1530-5813 - Library of Congress, Washington DC, USA
copyright © 1996 - 2010 all rights reserved Fund$Raiser Cyberzine