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Guaranteed Sponsors for Any Event

by Sylvia Allen


Editor's note: This is the second article in a 10-part article series on SPONSORSHIP DEVELOPMENT, contributed by Sylvia Allen, President of Allen Consulting, Inc., Holmdel, NJ.


Sometimes it's hard to know where to start when soliciting sponsorships. Here is a list of the top 20 potential sponsors you can approach for almost any event.

  1. Local electronics retailer;
  2. Local beer bottler;
  3. Local soft drink bottler;
  4. Local banks;
  5. Local restaurant association;
  6. Local retailers' association;
  7. Car dealers;
  8. Automobile aftermarket;
  9. Long distance carriers;
  10. Mobile telephone companies;
  11. Network marketing companies (Amway, Nu Skin, Mary Kaye, etc.);
  12. Craftspeople;
  13. Antique dealers;
  14. Fresh produce dealers (mini-Farmer's Markets);
  15. Local radio;
  16. Local cable;
  17. Local newspapers;
  18. Food vendors;
  19. T-Shirt vendors;
  20. Flea market vendors.

Happy hunting!

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About the Author:

Sylvia Allen offers a wealth of public relations, event marketing, and sponsorship experience to her clients.

She has published several books and is the author of HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES, publishes The Sponsorship Newsletter, has just finished a 60 minute video on sponsorship, and lectures all over the country on sponsorship (IFEA, National Main Street, etc.) as well as teaching at New York University.

She has sold everything from $25 to $4,000,000 sponsorships; she can be reached at 732-946-2711 or at sylvia@allenconsulting.com



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