Fundraiser Product Quality Counts

• Nothing builds loyalty and repeat business like a reputation for offering top-quality fundraising products.

• High-quality fundraising products project a positive image about a school or organization and are less likely to create dissatisfied customers.

• People like to sell what they like to buy. High-quality fundraising products sell best and generales higher sales volume, because volunteers get enthused about selling them.

• High quality products are most likely to come from top-quality companies.

• Look, touch, and taste. Although it is not always possible, the best way to establish product quality is to see a sample. If sampling isn't possible, scrutinize catalogs and brochures carefully and ask questions before you order the products.

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This article is from the Spring 1997 issue of the Fundraising Edge, an online publication of the Association of Fund Raisers and Direct Sellers and is reprinted with permission. Visit their web site at http://www.afrds.org/ for more information and a look at the complete issues of the Fundraising Edge.