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Fundraising Idea of the Month:
Electronic Transfer

by Doug Nash


One of the hardest parts of fundraising is collecting the monies owed during the year, wouldn't it be nice to collect in way that was easy, time saving and someone else does most of the work? Well, this may be just what you are looking for.

Nowadays the ability to move money around electronically is amazingly simple and simply amazing. So simple in fact that there must be an opportunity for charities and fundraising to benefit somehow and there is. All banks and societies offer electronic banking, that is you sign an authority for them to pay your bills for you, or for your work to automatically transfer your wage into your bank account.

So how do we get this modern marvel to work for us? Simple. Ask members or donors to sign a permission form so that the bank can transfer one dollar per week ( four dollars per month) to the fundraisers account. A dollar a week is hard to deny as the amount is so small. The period that this is to occur in is also fixed, i.e. the termination date is set at the end of the year or end of a school term.

If you have 100 members donating one dollar per week for a year you will have raised $5200, not a bad foundation for other fundraisers to be based on. Be flexible in your thinking if you suggest say five dollars a month as an alternative you receive $60 per person per year instead of $52. Multiply this amount by the number of contributors and you can see the value of this idea and method.

The major benefit for you is that you only have to ask once for a small amount, that adds up to a handy total over a period of time, and the banks do all the work.

Another appealing feature, if your charity qualifies as a tax deduction, is at the end of the tax year you issue a tax deduction certificate to help the donors get a better tax return cheque.

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    About the Author: Doug Nash lives in Logan City in Queensland, Australia. He has graciously consented to share a fundraising idea with us every month. Although many of the ideas aren't new, each of them has a unique flair that comes from being developed and refined half a world away from ours. Visit his web site at http://www.home.gil.com.au/~dnash/ for more fundraising ideas.

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