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Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line.

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

Fundraising Auctions:

Auction Catalog

by John & Maureen Winter


Never underestimate the power of the written word. The catalog, the written itemization of all auction objects, has the ability to set the tone of your affair. One glance at your book should provide the reader with the understanding of the magical event about to unfold. It should build excitement and create a fever pitch during the auction. This can be expertly accomplished with organization, attractive presentation and widespread distribution.

The catalog provides a window on the auction to all guests. It gives all participants the opportunity to catch the flavor of the upcoming event. The book should utilize the auction's theme to add sparkle and zip to the design and content. The theme should be evident when naming silent auction group categories, writing item descriptions and creating the graphic design. Consider subtle variations on the consistent theme to provide readers with continuous reinforcement of the auction's magic.

Subdivide donations into silent and live auction categories; silent auction items should be further subdivided into appropriate subgroups (e.g., trips, household goods, sporting equipment, and children). These subgroups should continue the auction theme without sacrificing identification. Live auction descriptions should be elaborate and extravagant while silent auction narratives are short and to the point. Always reconfirm that all important donation elements are included in the description. Do not sacrifice important restrictions and conditions for cute and clever phrases.

The catalog should be distributed to all guests approximately one week prior to the auction. This provides participants the opportunity to select items of interest and will begin to create auction fever. A well-written and well-designed book will help guests to become involved in the spirit of the event.

As an alternative, consider printing a summary of the most attractive items and printing them in a small booklet on fine "skin" paper. This booklet can be inserted along with the invitations or mailed separately to encourage participation and attendance.


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About the Authors: Written by Maureen & John Winter of Target Funding Group who manage more than 30 charity fundraising auctions a year for organization large and small, have authored two books on charity auctions and designed a very user friendly software to accomplish all the tasks for a successful charity fundraising auction.

For more information, or to subscribe to their free monthly email newsletter, please visit their site at: http://www.charityauctionhelp.com

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