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Ideas to Boost Parent Support

by the AFRDS


We asked several principals, parents, parent leaders and fundraising professionals to share their ideas for boosting parental support. Here's what they said:

  • "At every opportunity, communicate the specific goal of your group's fundraising project. Parents respond better if they know exactly how fundraising efforts will help their children."

  • "Stress the importance of adult supervision and parental involvement when students are asked to participate. Parents should never feel they must shoulder complete responsibility for school fundraisers, nor should they allow their children to participate without clear guidelines and direct supervision."

  • "Let parents know that you are sensitive to their time and pocketbooks by limiting fundraising to a few, high impact projects. They'll double their efforts to help if they know they're only going to be called upon once or twice a year."

  • "Provide parents with a complete fundraising schedule at the beginning of the year to avoid surprises. Include launch dates, deadlines for turning in orders/money and, when appropriate, an estimated delivery time for products."

  • "Use web sites, newsletters, outdoor boards, local cable bulletin boards and homework hotlines to communicate important information to parents and updates on the fundraising campaign."

  • "For working parents, organize before and after school 'drop-in' programs. Or identify assignments that can be done from home or over a lunch break."

  • "Offer family and/or parent incentives for participating, such as dinner at a local restaurant or a raffle ticket for a weekend getaway to a nearby popular destination."

  • "Take advantage of special school events to display products, garner extra sales or provide pertinent information on the current campaign."

  • "Find a way to say "thank you" to all participants. Report the final results. Recognize extra efforts.


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About the Author:

This article is from the Fall 1998 issue of the Fundraising Edge, an online publication of the Association of Fund Raisers and Direct Sellers and is reprinted with permission. Visit their web site at http://www.afrds.org/ for more information and a look at the complete issues of the Fundraising Edge.



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