Ideas to Boost Parent Support
by the AFRDS
We asked several principals, parents, parent leaders and fundraising professionals to share their ideas for boosting parental support. Here's what they said:
- "At every opportunity, communicate the specific goal
of your group's fundraising project. Parents respond
better if they know exactly how fundraising efforts
will help their children."
- "Stress the importance of adult supervision and
parental involvement when students are asked to
participate. Parents should never feel they must
shoulder complete responsibility for school
fundraisers, nor should they allow their children to
participate without clear guidelines and direct
- "Let parents know that you are sensitive to their time
and pocketbooks by limiting fundraising to a few,
high impact projects. They'll double their efforts to
help if they know they're only going to be called upon
once or twice a year."
- "Provide parents with a complete fundraising
schedule at the beginning of the year to avoid
surprises. Include launch dates, deadlines for
turning in orders/money and, when appropriate, an
estimated delivery time for products."
- "Use web sites, newsletters, outdoor boards, local
cable bulletin boards and homework hotlines to
communicate important information to parents and
updates on the fundraising campaign."
- "For working parents, organize before and after
school 'drop-in' programs. Or identify assignments
that can be done from home or over a lunch break."
- "Offer family and/or parent incentives for
participating, such as dinner at a local restaurant or
a raffle ticket for a weekend getaway to a nearby
- "Take advantage of special school events to display
products, garner extra sales or provide pertinent
information on the current campaign."
- "Find a way to say "thank you" to all participants.
Report the final results. Recognize extra efforts.
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About the Author:
This article is from the Fall 1998 issue of the Fundraising Edge, an online publication of the Association of Fund Raisers and Direct Sellers and is reprinted with permission. Visit their web site at http://www.afrds.org/ for more information and a look at the complete issues of the Fundraising Edge.
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