Develop a Selection of Board Feature Ideas
Reprinted with permission from
Successful Fund Raising newsletter
To what degree are you doing feature stories about both your collective board and individual board members? Donít overlook the benefits of stories related to your organizationís top leaders. Articles about those who oversee your organization add another level of credibility to your cause. Plus, readers find such human interest stories to be of interest.
Develop a checklist of board-related story ideas from which to choose for internal and external publications, for news releases to distribute to area news media, and for feature ideas to hand feed news media. Here are some story angles to consider:
- Percentage of board support for your recent capital campaign.
- Collective power of your board: A profile of the positions of influence they hold.
- Ways your board is making a difference for people served by your organization.
- A profile of how one board memberís major gift is making a noticeable difference at your organization.
- Examples of how your board has taken a visionary approach in addressing its future.
- How one board member continues to go the extra mile in service.
- Profiles of what attracted board members to your cause.
- A question/answer interview with a board member about a relevant topic with which he/she has expertise.
In addition to bringing valuable visibility to your cause, the publication of these stories will also serve to further cultivate board membersí commitment to your organization.
About the Author: This article is being reprinted from the Successful Fund Raising newsletter with the permission of Stevenson, Inc., PO Box 4528, Sioux City, IA 51104. Phone (712) 239-3010. Fax (712) 239-2166. Website: stevensoninc.com
Established in 1993, Stevenson, Inc. publishes six monthly nationally-acclaimed newsletters with thousands of subscribers throughout the U.S., Canada and other foreign countries. They include:
- Successful Fund Raising
- Special Events Galore
- The Membership Management Report
- The Volunteer Management Report
- The Major Gifts Report
- Nonprofit Communications Report
The newsletters are sold on an annual subscription basis, focus on specific aspects of nonprofit and association management and carry no advertising. Additionally, the company has published several "hands-on" manuals and special reports. To see a sample or subscribe to any of these newsletters, visit Stevenson, Inc. at stevensoninc.com.
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!
7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.
Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.
Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
Read a Free Excerpt
The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.
Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.
Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.
Read a Free Excerpt