Fundraising Ideas for the Fund Raiser

Home
Yellow Pages
Newsletter
Contact Information
Free Booklets
Fundraising Classifieds
Subscribe - Free
Fundraising ideas for a fundraiser Great new fundraising ideas for your next fundraiser
New Fundraisers FUNDRAISER OF THE MONTH "Looking for more fundraising choices?"

SUBSCRIBE FREE
Make sure you get all this good fundraising info every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your email address to anyone else. PERIOD!

Bookmark This Fundraiser Site
Share this Fundraising Site
Fundraising Feed Subscribe in a reader


Article Archive

Fundraising Auctions

Fundraising Calendar

Fundraising Events

Grants

Fundraising Ideas

Nonprofit Leadership

Fundraising Letters

Nonprofit Newsletters

Planned Giving

Publicity

Fundraising Raffles

Fundraising Strategies

Volunteers

General




Fundraising Products, Services and Ideas

Fundraising Newsletter

Fundraising secrets, tips & hints

Are Your Fundraising Letters Too Short?

by Alan Sharpe


Casanova never penned a one-page love letter. So neither should you.

I write fundraising letters for some of the most well-known non-profits in North America, and not one of them has ever hired me to write a one-page fundraising letter. They know from testing that donors read two-page letters. And four-page letters. Even eight-page letters. Donors read what interests them, and not a word more.

Why would any fundraiser believe that her donors will not read a letter thatís longer than a few paragraphs? Why do fundraisers believe that donors donít want to read what they have to say?

I donít know.

But I do know that donors are just like you and me. They read what interests them. They read People magazine cover to cover (dozens of pages). They read the Wall Street Journal (thousands of words). They read page after page on Myspace.com. They read International Steel Review. They read Danielle Steel. Many of your donors read all day. They read what they have to and they read what they want to.

Your donors will read your appeal letters when your appeal letters are compelling, dramatic and interesting. They will read your letters front and back, and even turn to page three if you have one, when you give your donors a reason to read and a cause to believe.

When you have a compelling case for support, your donors want to read about it. My experience, and the experience of leading charities worldwide, is that you can rarely present your case dramatically, and tell your story with vivid human-interest stories, on one side of a sheet alone.

If your donors wonít read any more than a few paragraphs of what you have to say, then you donít have an attention-span problem. You have a branding problem, a credibility problem, or a reason-for-being problem. And you canít remedy that lack by keeping your remarks to one page. Make your case for support something that donors long to get behind and they will long to read your long letters.

If you need someone to craft compelling direct mail fundraising appeals for you, give me a call. Thatís 877 742-7732. Or, if you prefer, buy my latest book, Breakthrough Fundraising Letters.

© 2006 Alan Sharpe. Reprinted with permission.

***********************



About the Author: Alan Sharpe, fundraising letter writer, instructor and author, is president of Raiser Sharpe, the full-service direct mail fundraising agency that helps non-profit organizations raise funds, build relationships and retain loyal donors using cost-effective, compelling, creative fundraising letters. Sign up for free weekly tips like this at RaiserSharpe.com.
Editor's Picks

Fundraising Booklets
Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising



Recommended Suppliers

Constant Contact
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!

www.constantcontact.com


Recommended Books

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

www.StepByStepFundraising.com

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

www.StepByStepFundraising.com

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
www.LetsRaiseMoney.com
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

www.CharityMile.com

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

www.StepByStepFundraising.com

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.

www.WriteGrantProposals.com
Read a Free Excerpt




Index / Subscribe Free / Contact Info / Fundraising Yellow Pages
Fundraising Newsletter / Fundraising Booklets
Fundraising Classifieds / Fundraising Links


ISSN 1530-5813 - Library of Congress, Washington DC, USA
copyright © 1996 - 2010 all rights reserved Fund$Raiser Cyberzine