Souvenir Game Programs
by J. Alden Briggs Jr. and Jana Duffy
A souvenir game program is both an excellent profit-maker and a useful tool to promote the image of your soccer organization within the community.
Before making any kind of production decision, you should determine whether there is a market for your game program. Will people buy it in sufficient numbers?
Some contests, particularly at the youth level, may not draw enough spectators to justify anything more than a simple roster sheet.
But, for games where people have paid to attend, there is a potential to sell them a quality program. And, when you have consistent audience over a multiple home game schedule, your program has substantial advertising appeal for a sponsor.
In any case, a game program is vital to establishing a team's credibility. You should produce one even if it means absorbing the cost of production. Selling advertising space is a great way to include the community and to provide funding for the project.
Game Program Production
Ev DeVaul, athletic director at Ashland High School (Ohio), has won a reputation as one of the nation's most successful administrators and promoters of school athletic programs. He has prepared a promotional, marketing and fundraising guide (Ev DeVaul, $port$, "a promotional, marketing and fund raising guide for high school/college athletic departments and booster clubs," SportsTime Promotions, Ashland, Ohio, 1982.) that provides invaluable information on these subjects. The following is a summary of the major decisions he makes about game program production.
Program preparation entails a series of decisions about:
1) size and quality of the souvenir game program
2) set-up and printing costs
3) advertising rates and cover price
4) size of press run
5) advertising and printing schedules
6) advertising sales force
7) advertising sales strategies and techniques
8) graphics, including photography, layout and design
9) special inside sections and features
10) special game promotions to increase program sales
11) program sales force
Subscribe in a reader
About the Authors:
This article is from the book "The Official Soccer Fundraiser's Guide" by J. Alden Briggs Jr. and Jana Duffy, a publication of the Soccer Industry Council of America and the Booster Clubs of America, and is reprinted with permission.
We promise never to sell, rent, or give your|
email address to anyone else. PERIOD!
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!
7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.
Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.
Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
Read a Free Excerpt
The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.
Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.
Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.
Read a Free Excerpt