Ten Ways to Say Thanks!
by the AFRDS
After a successful fundraising drive, it's important to remember those who helped get you there. Make it personal if possible.
- Suggest to parents that they make copies of a handwritten "thank you" note from the student (leaving a blank to fill in the name of the supporter) acknowledging their support and providing information on how much money was raised and how the money has or will be spent: "Thank you [insert name]. Your support of the fall fundraising drive helped Great Oaks Middle School PTSA raise over $15,000 to use in our computer lab and for new playground equipment. Erin"
- On form letters to parents acknowledging their contribution, have someone add a quick, less formal handwritten note: "Thanks for your continued support!"
- Ask the principal to include in his next broadcast voice message to parents a quick "thank you" to all those who supported the fall/spring fundraiser. Be sure he includes an update on how much money was raised and how the money will be spent.
- In your next newsletter, acknowledge by name all volunteers and those families who led the fundraising drive in terms of sales AND "sweat equity."
- Include with every order a copy of the school's calendar of events with an invitation to attend special community events (carnivals; spaghetti dinners; auctions; family nights and other informational programs). Consider including a complimentary pass to ticketed events.
- Consider a small token of appreciation to your group's hard-working volunteers and/or largest supporters: a pen or pencil emblazoned with the school logo or a bumper sticker, "I support Great Oaks Elementary School."
- Take a photograph of fundraising dollars "at work" (students in community garden; on the playground; or enjoying a special assembly) with a caption that reads: "Your support of the fall fundraiser made this possible. Thank you!"
- Have donuts and coffee on hand for those volunteers who rise early and burn the midnight oil on your group's behalf.
- Set aside a few dollars from each fundraiser to pay for a small tea or luncheon at the end of the year for all your hard-working volunteers.
- Publicly recognize volunteers by asking them to stand at the next group meeting or school assembly OR, better yet, nominate them for the AFRDS Volunteer Spotlight Award
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About the Author:
This article is from the Fall 2002 issue of the Fundraising Edge, an online publication of the Association of Fund-Raising Distributors and Suppliers, and is reprinted with permission. Visit their web site at http://www.afrds.org/ for more information and a look at the complete issues of the Fundraising Edge.
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