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Ask a Pro:
About Fundraising Holiday Shops

by the AFRDS


A fundraising holiday shop is a seasonal "store" at school where students can make holiday purchases, selecting from an assortment of inexpensive gift items sold on consignment by the sponsoring parent group.

Though parent groups are free to mark up the items, most run the program as a service to students and families - not to raise funds. Many fundraising companies offer, in addition to their regular programs, a turn-key holiday shop package which typically includes tips for a successful event, promotional materials, bags, tablecloths, signage and, of course, the merchandise itself. We asked a couple of these fundraising companies for suggestions on what else parent groups should look for in a fundraising holiday shop.

  • Look for a variety of products. Is there something for kids? Men? Ladies? Pets? Are you able to select the items yourself? How many items will be sent and on what basis? Find out what the fundraising company's policy is on restocking. Can items be restocked overnight? - Dave Mattice, Telford, PA

  • Holiday shops are designed to provide a positive experience for ALL children of ALL income levels. There should be four of five items in each price range - from .50 cents up to $10 or $15, with most of the items costing less than $3. - Dan Doerfling, Tampa, FL


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About the Author:

This article is from the Fall 2001 issue of the Fundraising Edge, an online publication of the Association of Fund-Raising Distributors and Suppliers, and is reprinted with permission. Visit their web site at http://www.afrds.org/ for more information and a look at the complete issues of the Fundraising Edge.



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