Free and Easy Opportunities To Generate More Traffic Through Talk Radio
Excerpted and condensed from George McKenzie's ebook"Going Public: 10 Ways To Use The Mass Media For Free Advertising, Internet Marketing And Website Promotion"
Baseball great Reggie Jackson, who often got more publicity thanhe wanted, once said, "The media are like birds on a wire. Whenone flies, they all fly."
Everyone in the media monitors everyone else, becauseNO ONE wants to miss anything or leave the impression they'refalling behind current events.
You can use that competitive spirit to build a free publicitymachine for yourself. Especially on radio.
How to get attention the first time requires a whole separatearticle (I have one on our website), but here's what you do toget producers and talk show hosts to love you--and to invite youback often.
- Be available. When former HUD Secretary Henry Cisneros was aSan Antonio City Councilman, he could always be found on shortnotice. When a guest canceled at the last minute, many a frantichost breathed easier when they saw Henry's beat up old Volkswagenpulling into the station lot just before airtime. No wonderCisneros later became one of the most popular mayors in SanAntonio history.
- Speak Your Mind. Radio hosts LOVE guests who have the courageto be controversial. "Dr. Laura" was originally scheduled to bea one-time guest on an LA radio station some years ago, butshe was so engaging and fearless, she gotinvited back again andagain. Of course, now she has her own syndicated show.
- Use Your Imagination--and the vast resources of the internet.Got a spaghetti dinner coming up at your church that you want toplug on the air? Are you wondering just how you give a spaghettidinner some radio "sex appeal?"
"Go to the internet," says veteran morning drive personalitySonny Melendrez. "Look up spaghetti. Talk about the history ofspaghetti on the air. Keep your tongue firmly planted in yourcheek, and make up whatever you want. Look up food jokes. Churchjokes. Put it to work for you in a fun way."
And don't worry, you'll get your chance to give importantdetails...date, time, place phone numbers, etc...
Do these things and you'll be amazed how often you're invitedback...and how often you start getting invitations from otherstations. Remember what Reggie Jackson said about "birds on awire." Keep that in mind, and you'll soar to new heights as apopular radio guest.
About the Author: Learn how to make money without spending money, drive in a flood of new traffic, sell more products and services than ever -- and maybe even make yourself famous in the process. Subscribe to George McKenzie's "Get Free Publicity" Ezine and receive a 7-day mini-course on how to get thousands of dollars worth of positive -- and positively free -- advertising and publicity. http://www.get-free-publicity.com
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!
7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.
Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.
Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
Read a Free Excerpt
The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.
Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.
Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.
Read a Free Excerpt