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Keeping Score:
How Does your Fundraising Committee Rate?

by Lauralee Oenick


It's difficult to improve fundraising efforts, if you dont know how your committee is doing! Has your fundraising committee ever thought about keeping score? Scorecards are a familiar item to most people - they contain important information that helps to identify strengths and weaknesses and improve over-all performance. Applying this concept to fundraising how would your sellers and their families rate your committee, if given the chance?

If the idea of a fundraising scorecard makes you cringe, then maybe your intuition is telling you something! Does your committee already know that a majority of the group is unhappy with current fundraising efforts? Is anything being done to correct the situation? A scorecard may be just the thing your group could use!

Start your scorecard by making a chart that lists all the fundraisers your school or group has conducted in the past year. List the date, description of fundraiser (example: chili supper, lollipop sale), number of families who participated (if information is available) and the amount of money raised. Add an additional column for any comments they would like to add for each fundraiser.

Next, ask families to rank the top three current fundraisers in the order of preference - #1 being the fundraiser they like the most, #2 second best, etc. Next, ask for suggestions for new fundraising activities, advising them to give as much detail as possible.

In addition to the valuable input you will receive, scorecards offer the perfect opportunity to ask for volunteers. Thank everyone for taking the time to fill out the scorecard and then have a section where they can select which fundraisers they would like to help with. You may be amazed at how responsive your members will be, when given a voice and an opportunity to express their viewpoints.

Communication is vital to successful fundraising efforts! By allowing families to rate current fundraising efforts and inviting them to become involved, you greatly increase your chances of success! Don't be afraid of negative feedback. Although you are very likely to hear a few negative comments, keep a positive attitude. If your committee sincerely strives to improve fundraising efforts, you will soon achieve a scorecard you can be proud of!

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About the Author:

This article was written by Lauralee Oenick, VP-Sales & Marketing for FundRaising.Com (www.fundraising.com). Lauralee has been involved in fundraising since she was a little girl on rollerskates when she sold frozen pizzas and Girl Scout cookies door-to-door in Wisconsin to raise money for her swim team. For the past few years she has enjoyed working at FundRaising.Com to help tens of thousands of non-profit groups raise millions of dollars for their good causes.



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