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Most newspapers have a calendar section where they list upcoming organizational events for the week. Often the print in this section is much smaller than the print in most of the rest of the paper. They do this because there is such demand for space, and the readership for this section is also generally smaller. Nonetheless, people interested in community events specifically seek out this section.

While each newspaper has its own guidelines for inclusion in the calendar section, the following directions may be helpful:

  1. Write out the information and take it or mail it to the paper.

  2. Include the name of the club, and the date, time, and place of the meeting. Include a name and telephone number for interested readers to call for further information.
  3. Include the type or purpose of the meeting: board, elections, construction of materials, etc.

  4. If the event is a fundraiser which will require reservations, say so and include the necessary information such as fees, phone numbers, and a deadline. Most newspapers run announcements that require reservations a week before the event, so keep this deadline in mind.

  5. All meetings of the club ought to be included in the calendar section of the paper. Using this tool, newcomers to town often find local organizations they wish to support. Similarly, parents of students who have just entered the school might wish to transfer their allegiance and energies from the school their children last attended. Others, too, who may not have previously wished to support your club may see the prompting in the paper and heed it.

  6. Announcements may be typed on postcards obtained from the post office and may be uniform in nature.


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About the Author:

This article is from the book "The Official Soccer Fundraiser's Guide" by J. Alden Briggs Jr. and Jana Duffy, a publication of the Soccer Industry Council of America and the Booster Clubs of America, and is reprinted with permission.



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