Fundraising Ideas for the Fund Raiser

Home
Yellow Pages
Newsletter
Contact Information
Free Booklets
Fundraising Classifieds
Subscribe - Free
Fundraising ideas for a fundraiser Great new fundraising ideas for your next fundraiser
New Fundraisers FUNDRAISER OF THE MONTH "Looking for more fundraising choices?"

SUBSCRIBE FREE
Make sure you get all this good fundraising info every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your email address to anyone else. PERIOD!

Bookmark This Fundraiser Site
Share this Fundraising Site
Fundraising Feed Subscribe in a reader


Article Archive

Fundraising Auctions

Fundraising Calendar

Fundraising Events

Grants

Fundraising Ideas

Nonprofit Leadership

Fundraising Letters

Nonprofit Newsletters

Planned Giving

Publicity

Fundraising Raffles

Fundraising Strategies

Volunteers

General




Fundraising Products, Services and Ideas

Fundraising Newsletter

Fundraising secrets, tips & hints

Planned Giving For The Younger Set

by Lorri Greif


Nowadays, more and more nonprofits are offering planned giving as a part of their fundraising strategy. After all, it's another way to contribute to charity and it has become clear how important this form of giving is when it comes to securing a nonprofit's work for the future.

The solicitation for these future dollars is understandably focused on the more "senior" population. It goes without saying that the more seasoned contributor should be approached about planned giving, but it pays to keep in mind that another market may also exist for this type of gift; younger supporters should not be entirely overlooked. They too have potential for planned gifts, if properly apprised of the opportunities, and can become more closely aligned with an organization at a point in their lives where they are making long-term decisions and commitments. For example:

  • Wills are often created by young adults when children come into the picture, in order to lock in the desired guardianship, even if assets are still negligible.

    Since a will is being drawn up, why not include a small percentage or residue to a favorite charity? (Appropriate stewardship could well see this future gift grow substantially).

  • Charitable Remainder Trusts

    These trusts have an option for lifetime payments or up to 20 years, making them a possibility for younger contributors.

  • Life Insurance premiums are usually determined by age and health.

    This makes it easy for a younger and healthier person to leverage a major gift to charity, either by transferring ownership or with a beneficiary designation.

  • Designated Beneficiary on a bank account, brokerage account, CD, etc.

    This can have the same outcome as a bequest in a will without the hassle of having to see an attorney, although the designation is more easily changed.

  • IRA's and 401ks require a beneficiary designation but are often started when there is not a spouse in the picture, and face double taxation if left to anyone other than a spouse or charity (making Uncle Sam the real beneficiary).

    Why not leave all or at least part of it to a favorite charity.

  • Contingent Beneficiary

    Just in case!

All of the above are examples of planned giving opportunities available to a wide age spectrum - both young and old can establish a legacy with a favorite charity. And, while it's true that with younger contributors (hopefully) the wait is longer for the gift to mature, this early tie to a charity is a wonderful opening for the development of leadership potential and larger current gifts. As a younger donor ages, wealth is likely to accumulate and grow and the right stewardship will ensure that a favored charity continues to be included in the supporter's estate plan.



AddThis Social Bookmark Button
AddThis Social Bookmark Button
 Subscribe in a reader

***********************


About the Author:

Lorri M. Greif, CFRE, is president of Breakthrough Philanthropy, Inc., a fundraising consulting firm specializing in planned giving and unique major gift campaigns, and the home of easyPG", which provides custom-tailored marketing programs for planned giving. For additional information, contact Lorri at lgreif@breakthroughphilanthropy.com or go to http://www.asklorri.com or http://www.breakthroughphilanthropy.com



Want to get more great fundraising information just like this?
Join our mailing list and we'll send you an email every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your
email address to anyone else. PERIOD!


Editor's Picks

Fundraising Booklets
Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising



Recommended Suppliers

Constant Contact
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!

www.constantcontact.com


Recommended Books

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

www.StepByStepFundraising.com

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

www.StepByStepFundraising.com

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
www.LetsRaiseMoney.com
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

www.CharityMile.com

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

www.StepByStepFundraising.com

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.

www.WriteGrantProposals.com
Read a Free Excerpt




Index / Subscribe Free / Contact Info / Fundraising Yellow Pages
Fundraising Newsletter / Fundraising Booklets
Fundraising Classifieds / Fundraising Links


ISSN 1530-5813 - Library of Congress, Washington DC, USA
copyright © 1996 - 2010 all rights reserved Fund$Raiser Cyberzine