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Fundraising Idea of the Month:
by Doug Nash
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People will quickly find reasons for not doing what they don't like doing, so if your fundraising doesn't have a healthy element of fun involved then you will be very lonely and your fundraisers short lived, not very satisfying and not very profitable. If those involved in your fundraisers are enjoying the experience they will exceed their expectations and yours for that matter. Not only this they will come back time and time again. They forget they have come to raise funds, rather they are coming to have fun or a good time. They come back because they get a satisfaction out of what they do and this is fun to them. We all know how hard it is to get volunteers in the first place so we can all see the wisdom in doing all we can to keep them. You know you are on the right track when not only do they come back but they bring their friends as well. It's not that difficult to achieve, just keep your eyes and ears open. Listen to what your workers tell you, they will give you the solutions to their woes. Watch carefully how they go about their tasks it won't be hard to see when things are in need of a little fun. Would you rather buy something to support a charity if it looked as if the volunteers would rather be having a root canal without anaesthetics or from someone who's bursting with enjoyment and smiles? So a little more attention on the fun factor will improve all aspects of your fundraising from frequency to profitability.
Bottom line: People will quickly find reasons for not doing what they don't like doing!
About the Author: Doug Nash lives in Logan City in Queensland, Australia. He has graciously consented to share a fundraising idea with us every month. Although many of the ideas aren't new, each of them has a unique flair that comes from being developed and refined half a world away from ours. Visit his web site at http://home.gil.com.au/~dnash/ for more fundraising ideas. |