Fundraising Live Auction Bidding by Maureen and John Winter

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Fundraising Live Auction Bidding

by Maureen and John Winter

Previously we dealt with the need to use a professional auctioneer for your live auction. Now a few hints on the bidding process.

All eyes and ears are on the auctioneer and the bidding has begun. Once the gavel is raised, all auxiliary activity should cease. The slides must be in-sync with the auctioneer and the pace must be monitored to the crowd. It is paramount that you not lose the crowd due to poor timing. By placing the chairmen in close proximity to the auctioneer, you can establish eye contact and guide this process. Consider having the chairman, or some member of your community read the description of the item. This changes the pace and allows the auctioneer to devote his voice and energy to the bidding.

In the case of bidding, perception is reality. Bidding is a fever, and infection must be encouraged. Urge the crowd to applaud high bids and competitive contests. Boisterous behavior is completely in line to keep the show rolling and the guests entertained and involved. Encourage syndication bidding as it creates positive crowd commitment even though there remains one spokesman.

A decision should be made with the auctioneer regarding increased amounts of bids. The increment increase will depend on several variables, such as the type of crowd, the value of the item and the pace of the bidding. Your organization can provide input and guidance to the auctioneer, but you should rely on his or her expertise for the final decision. Care should be made in not reducing the increments since eventually the crowd will wait for these reductions and bidding will abate.

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About the Author: Written by Maureen & John Winter of Target Funding Group who manage more than 30 charity fundraising auctions a year for organization large and small, have authored two books on charity auctions and designed a very user friendly software to accomplish all the tasks for a successful charity fundraising auction.

For more information, or to subscribe to their free monthly email newsletter, please visit their site at: http://www.charityauctionhelp.com

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