Fundraising Ideas for the Fund Raiser

Yellow Pages
Contact Information
Free Booklets
Fundraising Classifieds
Subscribe - Free
Fundraising ideas for a fundraiser Great new fundraising ideas for your next fundraiser
New Fundraisers FUNDRAISER OF THE MONTH "Looking for more fundraising choices?"

Make sure you get all this good fundraising info every time we publish a new article!

Your Name:

Your E-mail Address:

We promise never to sell, rent, or give your email address to anyone else. PERIOD!

Bookmark This Fundraiser Site
Share this Fundraising Site
Fundraising Feed Subscribe in a reader

Article Archive

Fundraising Auctions

Fundraising Calendar

Fundraising Events


Fundraising Ideas

Nonprofit Leadership

Fundraising Letters

Nonprofit Newsletters

Planned Giving


Fundraising Raffles

Fundraising Strategies



Fundraising Products, Services and Ideas

Fundraising Newsletter

Fundraising secrets, tips & hints

Are You Ready for Your Media Interview?

by Paul Lima

You never know when journalists will call, so be prepared!

Continued from Part 1 of the article.

Embellish with anecdotes and stats

Embellish your key messages with anecdotes to add a human-interest element to your message. For instance, in order to convey how some people are paranoid of journalists, I often tell the story about the business owner who answered “no comment” to every question he was asked by a reporter. The interview was intended for a positive profile about recent business success. But with “no comment” as the only answer, the reporter could not write the positive profile.

When telling my “no comment” anecdote, I do not use the person’s name. But I also drop names when telling some of my media success stories. If you have case studies that illuminate your message, obtain permission to use the client’s name as that gives your anecdote greater credibility.

Here’s another important tip: have some interesting and relevant statistics handy and use them when appropriate, For instance, if a journalist asks me how important media relations is to business. I would say that public relations generates 28% of sales inquiries, second only to advertising (38%), according to a study by Inquiry Handling Services in California. If the journalist doesn’t ask about the importance of media relations, I weave that statistic into another answer – because I want my target audience to read it.

What if the journalist is concluding the interview and I haven’t worked my stats into an answer? It’s time for me to ask a question: “By the way, I have some stats that support the importance of media relations. Are you interested?” In most cases, the reporter will say yes and I then deliver my 20-second stats spiel.

Practice, Practice, Practice

After you develop your key messages and anecdotes, practice, practice, practice. If possible, have someone conduct a mock interview and tape your replies. Although it can be disconcerting to see yourself on tape, the best time to feel nervous is while you are rehearsing.

You may still have butterflies before the interview, but that’s normal. I don’t know about you, but when it comes to media interviews, I’d rather be prepared and nervous than unprepared and nervous!


About the Author: Paul Lima is a freelance writer, writing coach, media trainer and the author of How to Write Media Releases: To promote your business, organization or event. He uses mock interviews to prepare business owners and executives for print and broadcast interviews. For more information, email:, call 416-628-6005 or visit
Editor's Picks

Fundraising Booklets
Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising

Recommended Suppliers

Constant Contact
The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount!

Recommended Books

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.
Read a Free Excerpt

Index / Subscribe Free / Contact Info / Fundraising Yellow Pages
Fundraising Newsletter / Fundraising Booklets
Fundraising Classifieds / Fundraising Links

ISSN 1530-5813 - Library of Congress, Washington DC, USA
copyright © 1996 - 2010 all rights reserved Fund$Raiser Cyberzine