Tips to Stay Goal Focused by the AFRDS

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Tips to Stay Goal Focused

by the AFRDS

Put first things first.
Never start a fundraising project unless you know why you're raising the money and how the money will be spent.
Determine your wants/needs.
Poll the students, faculty, administrators and parents to find out what they see as the top funding priorities.
Get everyone on board.
Once you set a goal, and long before you launch your fundraising project, educate the entire school community on what the goal is and how it will enrich the educational environment. The result: more people will take ownership.
Develop and memorize your mission statement.
In business, they would call it a "value proposition." Sum up the specifics of what you're doing and why you're doing it in two sentences or less. Make sure it has a compelling call to action and include it in all your communications. Memorize it and have your volunteers memorize it.
Never miss an opportunity to promote.
Use the same vehicles you use to promote the fundraising drive to communicate the program's goal. Utilize the school Web site, homework hotline, message board, parent newsletters, pre-kick-off letter, postcards, email, flyers, posters, roadside signs, press releases, public service announcements to newspapers, radio stations. Include pictures whenever possible.
Plant and harvest at same time.
Late spring and end of the school year is the perfect time to thank the community for their continued support. Remind them of what they helped make happen at your school.

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About the Author: This article is from the Spring 2004 issue of the Fundraising Edge, an online publication of the Association of Fund Raisers and Direct Sellers and is reprinted with permission. Visit their web site at afrds.org for more information and a look at the complete issues of the Fundraising Edge.

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