Product Sales by Schools &
by the AFRDS
Non-profits Net $1.9 Billion
Fundraising programs involving product sales raised an estimated $1.9 billion net profit last year for non-profit organizations. Schools and school groups account for $1.52 billion of those profits. The fundraising estimate is based on a new survey conducted by the Association of Fund-Raising Distributors and Suppliers (AFRDS).
Product fundraising generates $4.164 billion in annual retail sales, up roughly 7% since the previous survey in 1997, the last time the industry group collected the statistical data.
"Clearly, product sales is a critical resource for schools and other non-profit organizations working to raise money for computers, class trips, athletic and music programs, playground equipment and much more," said Russell Lemieux, AFRDS executive director.
Other key findings:
- Schools and school groups represent 80% of fundraising sales.
- Among school sales, more than half (54%) were made through elementary schools.
- Among survey respondents, top selling products were, in order: candies and confections, magazine subscriptions, frozen entrees, cheese and meat products, decorative novelties and gift wrap.
- On average, non-profit groups retain 46.5% of the total fundraising sale as pure profit!
- The average product fundraiser generates nearly $6,000 in sales.
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About the Author:
This article is from the Spring 2002 issue of the Fundraising Edge, an online publication of the Association of Fund-Raising Distributors and Suppliers, and is reprinted with permission. Visit their web site at http://www.afrds.org/ for more information and a look at the complete issues of the Fundraising Edge.
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