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Fundraising Idea of the Month:
Sell the Benefits

by Doug Nash


Sell the benefits - enjoy the success!

If you deliberately set out to sell the benefits of what you do, why you do it, what you are offering to raise money and the benefits of assisting groups like yours you will be pleasantly surprised at your success.

You must establish an emotional connection to the person you are approaching and you do this by helping them see "what's in it for them". In other words why they will be better off for spending their money or time as you are asking them to.

Make it plain as you can how your product will make them feel better - " the chocolate just melts in your mouth and the taste ... mmmmmmm!!!!" " Imagine the look on their face when they see how beautiful the wrapping paper is!"

Sell the benefits and you will reap the rewards!

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About the Author:

Doug Nash lives in Logan City in Queensland, Australia. He has graciously consented to share a fundraising idea with us every month. Although many of the ideas aren't new, each of them has a unique flair that comes from being developed and refined half a world away from ours. Visit his web site at http://www.home.gil.com.au/~dnash/ for more fundraising ideas.



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